(03) 9379 9608    (03) 93792108



A debutante ball is one of the most important events in a young woman’s life. It’s a milestone to share with friends, a time to make cherished memories and of course a night to get dressed up. And that means selecting the perfect debutante dress.

Loretta Adams offers the largest range of deb dresses in Melbourne. Our gorgeous collection of handmade gowns includes traditional, classic styles and modern, designer trends available in all sizes.

All our debutante dresses are locally designed and handmade, so you know you’ll be getting something completely unique. Each gown is made from exquisite fabrics, laces and beading featuring beautiful embellishments and accessories.

With over 20 years’ experience, we have seen trends come and go, but we know that when it comes to debutante dresses, true style never goes out of fashion.


Choosing the right deb dress on your own can be tricky. Our expert team of style consultants provide personalised one-on-one service to help you find your dream gown. You will feel completely confident that you have selected the perfect dress to suit your figure, complexion and personal style. We offer honest feedback and the benefit of our many years of experience finding beautiful dresses for young women.  

To make sure that you look truly unique on your big night, we also offer an event register service. That means that once you’ve purchased your debutante dress from us, we will register your dress to ensure that we don’t sell the same dress to anyone attending your event.

We also offer full in-house dress alterations and cleaning, even if you purchased your dress elsewhere.

Our beautiful range of designer debutante dresses is sold exclusively through our retail store Essendon Bridal Formal.

Browse our gorgeous selection online, give us a call on

(03) 9379 2108 to discuss your options,

or make an appointment online.


You wedding is one of the most important days of your life. That makes choosing the perfect wedding dress one of the biggest decisions of your life. Finding the right wedding gown can be frustrating and stressful. But it doesn’t have to be.

At Loretta Adams, our aim is to help you find the perfect wedding dress and to make the process memorable and fun. It may be the dress you’ve been dreaming about since you were a little girl or it may be something completely new that just feels right.

Each Loretta Adams Bridal gown is hand-made to order, locally designed, and completely unique. All our wedding gowns are superbly made and of the highest quality and design. We carry an extensive range of gorgeous gowns in classic styles and the latest designer trends. 

Loretta Adams has been designing bridal dresses for 30 years. In that time, our team of style consultants have provided thousands of wedding dresses to brides-to-be across Melbourne. We deliver personalised one-on-one service from the initial browsing through to your final fitting. We’ll work with you to select the style and material that perfectly suits your body type and personal style.

We also offer expert in-house alterations and customisations, whether you bought your dress in our store or elsewhere. No detail is left to chance. You can start by browsing our selection online or book an appointment for an initial consultation or fitting.

Loretta Adams Bridal, located at our retail store Essendon Bridal Formal, offers exclusive wedding dress designs.

At Loretta Adams, we will work with you to bring your dream wedding dress to life.

Bridal Gowns, Debutante Dresses and Formal Wear, designed by Australian Designer, Loretta Adams.

Store location based in Melbourne, Essendon.